Workshops & Seminars
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A series of workshops that are "Personal" so participants and speakers have the opportunity to interact in a more direct way - asking questions and getting answers from experts. These workshops cover a variety of topics to help new and existing businesses.
Wednesday, February 1, 2012
Social Media and Email Marketing
Location: UCR Palm Desert Center
75080 Frank Sinatra Dr.
Palm Desert, CA 92211
Cost: Free including a free box lunch. Parking will cost $5
Social Media Marketing Made Simple: Session 1 from 10am to Noon
Click here to register for Session 1
In this information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing.
The Power of Email Marketing: Session II- from 1pm to 2:30 pm.
Click here to register for Session 2
Master email communications with this comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Kelly Flint is Constant Contact's local small business expert in the Los Angeles area. A knowledgeable marketing expert, Kelly has helped hundreds of small businesses, associations, and nonprofits develop and implement effective email marketing and online survey strategies.
A popular speaker and educator, Kelly gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing.
Wednesday, February 15, 2012 9 AM to 12 NoonClick here to register
Patents, Copyrights and Trademarks
Location: Coachella Valley Economic Partnership Offices, 3111 E Tahquitz Canyon Way, Palm Springs, CA 92262
Cost: $25
Understand the power, importance and legal implications of US Patent and Trademark Registration for your creative ideas. A distinguished Panel of recognized experts in Patent Law, Litigation and Invention Marketing will discuss
The mandatory steps to obtain a Patent, Copyright or Trademark;
What it costs to get a Patent, and what it costs to defend it;
What you can expect to potentially realize from your creativity;
Should you manufacture your product idea, or should you license others to make and/or sell it;
When and to whom can you disclose your ideas to others;
The basics of obtaining effective and defendable legal protection for your ideas, inventions, trademarks and business names.
Panel members are:
William G. (Greg) Lane, Esq. - Patent Attorney
Nicholas (Nick) Kraushaar, Esq. - Attorney, Mediator, Litigator
Andrew K. (Andy) Lorenz - Inventor, Marketer, Salesman
Wednesday, February 15, 2012 6 PM to 8:30 PMClick here to register
QuickBooks 101 - Accounting Software Made Easy
Everything You Need to Know for Beginners and Intermediate Users
Location: SCORE offices, Whitewater Building, 43-100 Cook St., Suite 104, Palm Desert, CA 92211
Cost: $25
QuickBooks is America's Number One Rated Financial Software used by small business owners and accountants. This hands on workshop will educate you to the choices available for QuickBooks and QuickBooks Pro. The major discussion topics for this workshop are:
Is QuickBooks for me?
Pros & cons associated with QuickBooks or other software programs
Developing a strategy for in-house and out sourced accounting
A "step by step" approach to using QuickBooks in your business
Stuart McClain, MBA, CPA, CITP, who will present this workshop, has over 20 years of experience in public accounting. He attended the Wharton School of Finance and Commerce at the University of Pennsylvania where he received his Bachelor of Science, with a concentration in Accounting and graduated Cum Laude. Stuart then attended Golden Gate University in San Francisco where he earned his MBA in Operations Management.
Wednesday, February 22, 2012 6 PM to 8:30 PMClick here to register
What's a Good Business Idea?
Location: SCORE offices, Whitewater Building, 43-100 Cook St., Suite 104, Palm Desert, CA 92211
Cost: $25
Creating a new business starts with a good idea. But good ideas are hard to come across, so how do you find a good idea? What does a good idea look like? Which idea is better? Is this idea good for me? Come to this workshop and we will help you answer these questions.
Bob Rose will present this workshop. Bob has extensive experience in all aspects of entrepreneurship; as an investment banker providing capital, and an entrepreneur founding three companies, as an eductaor teaching entrpreneurship at MBA programs, as a consultant helping start-ups get launched, and helping existing small businesses reach the next level.
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