Workshops & Seminars

Online Workshops

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A series of workshops that are "Personal" so participants and speakers have the opportunity to interact in a more direct way - asking questions and getting answers from experts. These workshops cover a variety of topics to help new and existing businesses.

Sunrise Business Mastermind Meetings

Use of the latest technology (online marketing, video, social media, and database building) is required in all business. Each from 7:30 am to 8:30 am the Sunrise Business Mastermind meetings are held at the SCORE office in Palm Desert where the latest technology tools will be introduced and explained so that they can be effectively incorporated into your business. The charge is a nominal $5 per session with Score providing coffee and donuts.

For more information click here.

Business Management Classes

SCORE presents SMART ABOUT BUSINESS - a series of 5 classes for anyone considering, starting or growing a business. Sessions presents information and skills, which are specific to each person's business including 1) Business Planning; 2) Mastering the Financials; 3) Legal Structures / Business Systems; 4) People and Work; 5) Sales and Marketing.

Round robin classes will be offered at 9 am - Noon Wednesday mornings at CVEP in Palm Springs, and 6 pm -9 pm Wednesday evenings in the Palm Desert SCORE office. $75 charge includes listening guides & 150+ page business manual.

About the Presenter:
Gene Konstant started Collaborative Business Institute in 1962 to provide small businesses with affordable support and training in sales, marketing, finance, personnel, and related subjects. To date he has presented 12000+ live workshops/classes/speeches, helped start 200+ client companies, and detailed 100+ business plans. And, he has raised $500 million for start-up businesses and realty projections.

Next classes start in Palm Desert on July 23 at 6 pm

Click here to register

Next classes start in Palm Springs on July 30 at 9 am

Click here to register

The Changing Face Of Social Media - Tuesday July 29

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the event:

Do you want to know what is working NOW in Social Media, and what you can do to grow your business? Andrew McCauley will lead you through the latest strategies for using Social Media for your business, since as these platforms change, so must your strategy. What platforms are right for you, and which ones will give you the most bang for the buck? What do you need to use them effectively?
Bring your laptop/tablet for the the workshop, and to set you up for success before you head home.

About the presenter:

Andrew McCauley is a leading authority on Social Media Management and Online Marketing. As an Internet Marketing trainer, he has taught businesses all over the world to elevate their status in the online world, grow a fan base, and increase sales.

Join us Tuesday, July 29, 2014, 6 - 8:00 p.m. Click here to register

Understanding Financial Statements - on the QuickBooks Premiere 2014 Platform - Thursday July 31

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

Topics include:

  • Double entry accounting:
    Using QuickBooks forms
    Using Journal Entries
  • What is the Chart of Accounts?
    Account Types
    Account Registers vs Account QuickReports
    Accounts and Sub Accounts
  • Financial Statements:
    Reading a Balance Sheet
    Understanding a Profit & Loss Statement
    Collapsing Data
    Customizing Reports
    Comparing Accounting Periods
  • Workshop Tools:
    Bring your laptop (optional)
    PDF copy of workbook (can print before class)

About the presenter:

Erin Walsh is a QuickBooks Pro Adviser, Consultant, and Trainer, as well as an Intuit QuickBooks Trainer of the Year. She has clients from all over the USA, including Non Profits, Manufacturers, Retailers, Business Professionals, and even Bookkeepers and Accountants. Teaching "Mastering QuickBooks" to so many business owners has given Erin a vast knowledge of all QuickBook versions, and 20 years experience in many lines of business.

Join us Thursday, July 31, 2014, 6 - 8:00 p.m. Click here to register

Is Opening a Restaurant Right For You? - Monday August 4

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

This first of our Hospitality Industry Workshops features a panel of three longtime local and successful restaurant owners to deliver "insider" information on opening, running, and owning a restaurant in the Coachella Valley.

Topics include:

  • the funds required to start and maintain a restaurant
  • location (location, and location)
  • determining direct and indirect competition
  • the reality of restaurant ownerships-long hours, hiring and managing employees, maintaing complete human resource and financial records, health department laws and licensing requirements, compliance with city/county/state/federal regulationsMaslow's Hierarchy of Needs

About the panelists:

Chris Paoliniis the owner of Louise's Pantry in La Quinta.
Ray Rodriguez is the owner of The Cork Tree Restaurant and Las Casuelas Cafe, both in Palm Desert.
Riyad Sharqawi is the franchise owner of Wienerschnitzel in Bermuda Dunes.

Moderator for the evening will be Al Kelly, a SCORE mentor who also was the former Executive V.P. and COO of Hyatt Hotels.

Join us Monday, August 4, 2014, 6 - 8:00 p.m. Click here to register

How to Get More Leads and Sales for Your Business - Thursday August 7

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Direct response and advertising agencies know how to write marketing materials that sell--by using motivational psychology. Now you can learn their secret--what hot buttons" to push, what motivators to choose for different selling scenarios. And, these motivators are just as effective face-to-face.

Topics include:
Introduction to Word

  • Maslow's Hierarchy of Needs
  • The role of Empathy in sales writing
  • Cialdini's list of "power motivators"
  • Motivators for selling to Businesses
  • Motivators for selling to Consumers
  • The Top 7 Motivators of All Time
  • Famous Ads and Sales Letters that won on psychology
  • A "cheat sheet" List of Motivators you can keep handy for your ad writing
  • A "Test Your Comprehension" Exercise that challenges you to identify the correct motivator(s) for different target markets
  • Exercises for headline writing
  • Recommended reading list

About the presenters:

Chris Marlow is an award-winning, 30 year advertising writer who has earned millions for companies like Intuit, Dell and Disney, and using her direct response writing skills, big profits for much smaller businesses. She has worked for world famous direct response agencies like Rosen/Brown, the Kern Group, and Creative Direct Marketing Group as both an employee and a freelancer. Chris's skills have allowed her to build an online business that brings substantial revenue from coaching and the sale of her own information products. Long ago, Chris gained a B.A. in English Literature only to find that to make writing "sell," you must break all the rules.

Join us Thursday, August 7, 2014, 6 -8:00 p.m. Click here to register

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