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Workshops & Seminars

Online Workshops

Register now to participate in a SCORE workshop.

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Get a Mentor

Meet with one of our volunteers to get free face-to-face business mentoring.

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A series of workshops that are "Personal" so participants and speakers have the opportunity to interact in a more direct way - asking questions and getting answers from experts. These workshops cover a variety of topics to help new and existing businesses.

Sunrise Business Mastermind Meetings

Use of the latest technology (online marketing, video, social media, and database building) is required in all business. Each from 7:30 am to 8:30 am the Sunrise Business Mastermind meetings are held at the SCORE office in Palm Desert where the latest technology tools will be introduced and explained so that they can be effectively incorporated into your business. The charge is a nominal $5 per session with Score providing coffee and donuts.

For more information click here.

Business Management Classes

SCORE presents SMART ABOUT BUSINESS - a series of 5 classes for anyone considering, starting or growing a business. Sessions presents information and skills, which are specific to each person's business including 1) Business Planning; 2) Mastering the Financials; 3) Legal Structures / Business Systems; 4) People and Work; 5) Sales and Marketing.

Round robin classes will be offered at 9 am - Noon Wednesday mornings at CVEP in Palm Springs, and 6 pm -9 pm Wednesday evenings in the Palm Desert SCORE office. $75 charge includes listening guides & 150+ page business manual.

About the Presenter:
Gene Konstant started Collaborative Business Institute in 1962 to provide small businesses with affordable support and training in sales, marketing, finance, personnel, and related subjects. To date he has presented 12000+ live workshops/classes/speeches, helped start 200+ client companies, and detailed 100+ business plans. And, he has raised $500 million for start-up businesses and realty projections.

Round robin classes start every Wednesday evening 6 pm -9 pm in the Palm Desert SCORE office, you can start anytime

Click here to register

Round robin classes start every Wednesday morning 9 am to noon in the Palm Springs CVEP /SCORE office, you can start anytime

Click here to register

Does Direct Mail Still Work? Yes it does - like gangbusters! - Thursday September 4

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Online marketers like to champion email for its ease and speed, but direct mail, while more costly, produces a vastly higher return on investment.

  • The importance of understanding your target audience
  • Use a creative concept, or not
  • When to use headlines, and when not to
  • The power of personalization
  • Features versus benefits
  • Overcoming objections
  • The power of storytelling
  • Motivational offers for business-to-business decision makers
  • Motivational offers for consumer targets
  • Anatomy of a billion dollar sales letter
  • 20 Power words to beef up your copy
  • Why you must include a postscript
  • Types of envelopes and other carriers
  • The "secret weapon" direct mailer that wins every time
  • Proven direct mail ideas you can use for free
  • Live samples of big winners (plus their statistics)
  • Features/Benefits exercise
  • Much more!

Direct mail is not dead. But it has to be done correctly to be successful. Come find out the "formula" for direct mail success, and what you must know for greater returns for your efforts, so it can become one of your most potent marketing tools.

About the presenters:

Chris Marlow is an award-winning, 30 year advertising writer who has earned millions for companies like Intuit, Dell and Disney, and using her direct response writing skills, big profits for much smaller businesses also. As both an employee and freelancer, Chris has worked for world famous direct response agencies such as Rosen/Brown, the Kern Group, and Creative Direct Marketing Group. Her skills have allowed her to build an online business that brings substantial revenue from coaching and the sale of her own information products. Starting out, Chris gained a B.A. in English Literature only to find that to make writing "sell," you must break all the rules.

Join us Thursday, September 4, 2014, 6 -8:00 p.m. Click here to register

Basic Network and Computer Security for the Small Business - Thursday September 11

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

"Small businesses are becoming a larger target for criminals seeking to access sensitive data because attackers are well aware that small businesses have limited resources or personnel dedicated to information system security." U.S. Small Business Administration.

This workshop is designed for the small business that doesn't have the resources to dedicate to IT security, but still needs to ensure that their business is secure from hackers, viruses, and other cyber and information system failures.

Topics include:

  • Creating a secure work-place network.
  • Creating a cyber security plan (and rules for employees) appropriate for your business.
  • Internet security.
  • How to protect from viruses, spyware, ransom-ware and other malicious code.
  • Best practices for remote employees; staying connected.
  • Keeping your data safe.
  • Handling credit card data.

About the presenters:

Gary G. Williams is co-owner and senior consultant at Schaefer Williams, providing since 2006 comprehensive computer technology services for clubs, businesses, home offices and individuals in the Coachella Valley. Gary has combined skills in computer technical support, customer service, and training and development, and is also a Certified Forensic Computer Examiner. Previously, Gary was the Manager of Training and Quality for N. American Consumer Technical Support and Customer Service for Symantec Corporation, a global internet security and antivirus companies. He was also the Manager of Training and Quality for Stream, a global provider of technical support and customer service to companies such as Symantec, Autodesk, and Walt Disney Internet Group. Gary has taught a wide range of computer topics to beginning and highly skilled computer users, both as a corporate trainer and a college instructor. He is especially gifted at helping people with little or no computer experience to become avid users. In Gary's earlier career he was an attorney.

Join us Thursday, September 11, 2014, 6 -8:00 p.m. Click here to register

Lights-Camera-Action Advanced Class-Online Video - Saturday September 20 and 27

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $295

About the Event:

Does this make you a bit nervous? The thought of being on camera? Yet you know video is the most powerful communication tool we have available...and you also know that if you keep resisting it, others in your field who embrace it will get further and further ahead, while you get a smaller and smaller piece of the business!

Kinda bleak...until now.

This advanced course is for the company who has someone(s) they want to dedicate as their video online marketer or the entrepreneur who runs their own business, so they can produce fresh unique and relevant content and continue to drive new customers, while also creating incredibly valuable follow up to already existing customers.

What is the course all about?

It will be a four part series that when finished the participant will be able to not only understand "how to" create a video, but to also know how to get it "out there" so others can see it and take action.

Part 1:
Capture - in the first class you will, with a hands on approach, see how you can create for your specific product, service or industry, a repeatable attractive approach to building your video library that can serve you for years to come, when done right.

  • Make powerful videos without being on camera
  • What type of camera to use for online video
  • What type of lighting should I use
  • Should I shoot indoors or out...

And if outdoors is there a best time of day...and more.

Part 2:
Edit - this is where the magic happens. So from your first class, where you not only saw how to, but actually shot a video, as well as one for homework, we will edit it using free tools, that are at first intimidating, but with a little practice, you'll be a wiz.

  • Adding titles
  • How to brand your video in editing
  • Should I add music for background or not?
  • Tips to make sure people find your video

Part 3:
Upload - where, after you're done shooting and editing your videos, where should they go so people can view them? Is YouTube the best, or Vimeo, no maybe self hosting? We cover all of this so when we're done with this class it's no longer a mystery.

  • Making sure it has been rendered properly so it will play online
  • What is rendering?
  • How to title your videos for success
  • What are tags and why these are critical and more...

Part 4:
Distribution - we could have called this marketing, and yet like all good ideas, whether product or service, without distribution you have no traction to build momentum. You can make incredible videos, but unless people see them, it's a waste of time.

  • What's a landing page and how do I create one?
  • What's an opt-in and what should I ask for to increase success
  • Who should I share my video with for maximum benefits and ROI
  • Which social media platforms are right for my videos

Bonus: if you make a video and it's not on page one, why does this matter?

About the presenters:

Swingpointmedia, Inc. owners Jeff Harrison and Amy Anderson have created over 2500 online and offline videos for their customers and themselves. Their product is Mycitybusinessreview.com, the largest business video review site, not only in the Coachella valley, but right now around the world.
This site serves as the "Amazon" attraction magnet when people are looking for a product or service and want to "see" and "learn" more about them, before engaging. With over 250 local businesses on the site, and growing, they have just scratched the surface.
They created a video product for their own business that grew to an audience of 100,000 people a week watching their videos with incredibly high completion rates of over 82%!
So sign up today, as size of the class will be limited and learn from Jeff and Amy, who are still in the trenches, making it happen everyday.

Requirements:

  • Must have smartphone with camera and Internet connection
  • Or a stand alone HD video camera
  • Laptop
  • Google account (YouTube or Gmail account)
  • Commitment to attend all four weeks and complete assignments

All successful attendees will receive certificate of completion

Join us on Saturday September 20 and 27, 2014, 10am - 12 and 1pm - 3 pm (lunch will be provided) Click here to register

Quickbooks vs. the Bank! - Thursday September 25

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Topics to be covered:
Review Quickbooks Registers
Understanding account registers
Customizing registers
Quickbooks vs. the Bank
Compare QB balances to bank balances
Why is there a difference?
Online Bank Feeds into Quickbooks
Connecting to your bank
Do they participate?
Processing your initial downloads
Maintaining daily balances
Reconciling to the Bank Statements
How often?
Why is this important?

About the presenters:

Erin Walsh-Dyer is a QuickBooks Pro Adviser, Consultant, and Trainer, as well as an Intuit QuickBooks Trainer of the Year. She is the founder of Walsh Accounting Solutions, "The Bookkeeper'$ Friend."She has clients from all over the USA, including Non Profits, Manufacturers, Retailers, Business Professionals, and even Bookkeepers and Accountants. Teaching "Mastering QuickBooks" to so many business owners has given Erin a vast knowledge of all QuickBook versions, and 20 years experience in many lines of business.

Join us Thursday, September 25, 2014, 6 -8:00 p.m. Click here to register

How to Get Massive Traffic with Paid Online Advertising - 2 day Workshop Saturday October 4 and 11

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $295

About the Event:

Do you know that by far Paid Advertising is the fastest way to grow traffic to your business? BUT the biggest problem is that it can also be the quickest way to the poor house...unless you do it right. Learn how to do it right.

This 2 day workshop will dig right into:
  • What makes an effective online ad?
  • Where should you be sending traffic?
  • Why are Facebook ads super valuable?
  • How can Twitter ads expose you to new markets?
  • The value of LinkedIn advertising
  • Why should Google adwords never be ignored?

By the end of day 1 we will have created ads for your business. On day 2 we will show you how to tweak the ads for maximum value. For this workshop you MUST bring a laptop (not a tablet or phone) and a fun attitude.

About the presenters:

Andrew McCauley, our presenter, is Co-Founder of Autopilot Your Business, and a leading authority on Social Media Management and Online Marketing. As an internet marketing trainer, this Australian has taught businesses all over the world to elevate their status in the online world, grow a fan base, and increase sales.

Join us Saturday October 4 and 11, 2014, 10am to 2pm (2 days, 4 hours a day) Click here to register

How to Write an Effective Ad - Thursday October 16

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Find out what the pros know, so you can avoid disaster and earn profit instead. Come with an idea of what you want to sell, and take home the beginnings of a solid ad.

The Print Ad is as relevant now as it's ever been. In fact, with today's Google Ads, online banners, and the other "short form" advertising formats found online, knowing how to create an effective ad is practically a requirement for any serious business.

Learn:

  • Why the headline accounts for 80% of your success
  • The "no fail" AIDA Formula
  • The incredible power of Bullets
  • Time tested power words and phrases
  • Emotion versus logic, and when to use each
  • Why it's NOT about your product
  • How to get better results by addressing objections
  • Ads that get leads
  • Ads that get sales
  • The different types of ads
  • The right color and design can add 20% to you profits
  • The eternal dilemma: short copy, or long
  • What you must know about the all important Offer
  • Social proof and guarantees
  • The "call to action" is the Ka-ching!
  • Common mistakes to avoid
  • How to write a small ad (exercise)

About the presenters:

Chris Marlow is an award-winning, 30 year advertising writer who has earned millions for companies like Intuit, Dell and Disney, and using her direct response writing skills, big profits for much smaller businesses as well. She has worked for world famous direct response agencies like Rosen/Brown, the Kern Group, and Creative Direct Marketing Group as both an employee and a freelancer. Chris's skills have allowed her to build an online business that brings substantial revenue from coaching and the sale of her own information products. Long ago, Chris gained a B.A. in English Literature only to find that to make writing "sell," you must break all the rules.

Join us Thursday, October 16, 2014, 6 -8:00 p.m. Click here to register

How to Get Massive Traffic with Paid Online Advertising - Workshop Saturday November 15

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $295

About the Event:

Do you know that by far Paid Advertising is the fastest way to grow traffic to your business? BUT the biggest problem is that it can also be the quickest way to the poor house...unless you do it right. Learn how to do it right.

This 2 day workshop will dig right into:
  • What makes an effective online ad?
  • Where should you be sending traffic?
  • Why are Facebook ads super valuable?
  • How can Twitter ads expose you to new markets?
  • The value of LinkedIn advertising
  • Why should Google adwords never be ignored?

By the end of day 1 we will have created ads for your business. On day 2 we will show you how to tweak the ads for maximum value. For this workshop you MUST bring a laptop (not a tablet or phone) and a fun attitude.

About the presenters:

Andrew McCauley, our presenter, is Co-Founder of Autopilot Your Business, and a leading authority on Social Media Management and Online Marketing. As an internet marketing trainer, this Australian has taught businesses all over the world to elevate their status in the online world, grow a fan base, and increase sales.

Join us Saturday November 15, 2014, 9am to 5pm Click here to register

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