SCORE
ScoreCV.org
760-773-6507

Workshops & Seminars

Online Workshops

Register now to participate in a SCORE workshop.

More info
 
Get a Mentor

Meet with one of our volunteers to get free face-to-face business mentoring.

More Info

A series of workshops that are "Personal" so participants and speakers have the opportunity to interact in a more direct way - asking questions and getting answers from experts. These workshops cover a variety of topics to help new and existing businesses.

Sunrise Business Mastermind Meetings

Use of the latest technology (online marketing, video, social media, and database building) is required in all business. Each from 7:30 am to 8:30 am the Sunrise Business Mastermind meetings are held at the SCORE office in Palm Desert where the latest technology tools will be introduced and explained so that they can be effectively incorporated into your business. The charge is a nominal $5 per session with Score providing coffee and donuts.

For more information click here.

Business Management Classes

SCORE presents SMART ABOUT BUSINESS - a series of 5 classes for anyone considering, starting or growing a business. Sessions presents information and skills, which are specific to each person's business including 1) Business Planning; 2) Mastering the Financials; 3) Legal Structures / Business Systems; 4) People and Work; 5) Sales and Marketing.

Round robin classes will be offered at 9 am - Noon Wednesday mornings at CVEP in Palm Springs, and 6 pm -9 pm Wednesday evenings in the Palm Desert SCORE office. $75 charge includes listening guides & 150+ page business manual.

About the Presenter:
Gene Konstant started Collaborative Business Institute in 1962 to provide small businesses with affordable support and training in sales, marketing, finance, personnel, and related subjects. To date he has presented 12000+ live workshops/classes/speeches, helped start 200+ client companies, and detailed 100+ business plans. And, he has raised $500 million for start-up businesses and realty projections.

Round robin classes start every Wednesday evening 6 pm -9 pm in the Palm Desert SCORE office, you can start anytime

Click here to register

Round robin classes start every Wednesday morning 9 am to noon in the Palm Springs CVEP /SCORE office, you can start anytime

Click here to register

October's Constant Contact Mega Monster Marketing Event - Wednesday October 22

Click here for more info

Location: Indio Performing Arts Center 45175 Fargo Street Indio, CA 92201

Cost: Free

About the Event:

Monsters can be big and scary. Odd and mysterious. Sometimes even stop you from venturing into new places. Does this also sound like your marketing? Lucky for us monsters aren't real. The fears we have about them or our marketing don't have to be real either. Come learn how email, social media, & your online presence work & say goodbye to mega monster marketing fear!

Join us Wendesday, October 22, 2014, 8:30 a.m.-12:30 p.m. Click here to register

How to Get Massive Traffic with Paid Online Advertising - 2 day Workshop Saturday October 4 and 11

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $295

About the Event:

Do you know that by far Paid Advertising is the fastest way to grow traffic to your business? BUT the biggest problem is that it can also be the quickest way to the poor house...unless you do it right. Learn how to do it right.

This 2 day workshop will dig right into:
  • What makes an effective online ad?
  • Where should you be sending traffic?
  • Why are Facebook ads super valuable?
  • How can Twitter ads expose you to new markets?
  • The value of LinkedIn advertising
  • Why should Google adwords never be ignored?

By the end of day 1 we will have created ads for your business. On day 2 we will show you how to tweak the ads for maximum value. For this workshop you MUST bring a laptop (not a tablet or phone) and a fun attitude.

About the presenters:

Andrew McCauley, our presenter, is Co-Founder of Autopilot Your Business, and a leading authority on Social Media Management and Online Marketing. As an internet marketing trainer, this Australian has taught businesses all over the world to elevate their status in the online world, grow a fan base, and increase sales.

Join us Saturday October 4 and 11, 2014, 10am to 2pm (2 days, 4 hours a day) Click here to register

PATENTS, COPYRIGHTS, and TRADEMARKS - Thursday October 9

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Learn about the latest revisions to Federal laws pertaining to U.S. patent and trademark registration for creative ideas. Then INSURE your success by protecting your intellectual property.

Topics to be discussed include:

  • Mandatory steps to obtain a patent, copyright, or trademark.
  • What it costs to get a patent, and to defend it.
  • What you can expect to realize from your creativity.
  • Should you manufacture, or licenses others to make and/or sell your product?
  • When and to whom can you disclose your ideas?
  • The basics of obtaining effective and defensible legal protection for your ideas, inventions, trademarks, and business name.

About the Panel:

  • William G.(Greg) Lane, Esq.-Patent Attorney
  • Nicholas (Nick) Kraushaar, Esq.-Attorney, Mediatory, Ligator, SCORE Mentor
  • Thomas J. McDermott, Esq.-Ligator
  • Andrew (Andy) K. Lorenz-Inventor, Marketer, Salesman, SCORE Mentor

Join us Thursday, October 9, 2014, 6 -8:00 p.m. Click here to register

How to Write an Effective Ad - Thursday October 16

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

Find out what the pros know, so you can avoid disaster and earn profit instead. Come with an idea of what you want to sell, and take home the beginnings of a solid ad.

The Print Ad is as relevant now as it's ever been. In fact, with today's Google Ads, online banners, and the other "short form" advertising formats found online, knowing how to create an effective ad is practically a requirement for any serious business.

Learn:

  • Why the headline accounts for 80% of your success
  • The "no fail" AIDA Formula
  • The incredible power of Bullets
  • Time tested power words and phrases
  • Emotion versus logic, and when to use each
  • Why it's NOT about your product
  • How to get better results by addressing objections
  • Ads that get leads
  • Ads that get sales
  • The different types of ads
  • The right color and design can add 20% to you profits
  • The eternal dilemma: short copy, or long
  • What you must know about the all important Offer
  • Social proof and guarantees
  • The "call to action" is the Ka-ching!
  • Common mistakes to avoid
  • How to write a small ad (exercise)

About the presenters:

Chris Marlow is an award-winning, 30 year advertising writer who has earned millions for companies like Intuit, Dell and Disney, and using her direct response writing skills, big profits for much smaller businesses as well. She has worked for world famous direct response agencies like Rosen/Brown, the Kern Group, and Creative Direct Marketing Group as both an employee and a freelancer. Chris's skills have allowed her to build an online business that brings substantial revenue from coaching and the sale of her own information products. Long ago, Chris gained a B.A. in English Literature only to find that to make writing "sell," you must break all the rules.

Join us Thursday, October 16, 2014, 6 -8:00 p.m. Click here to register

Managing your own Sales Force - Wednesday October 21

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $25

About the Event:

If you are wondering how to best find, manage, and train your sales force, this workshop is for you. Selling your products is a story of people and processes, requiring sales-personnel who are motivated, trained, and equipped to represent your products. You will discover processes that lead to new customers and sales closures, but are cost effective.
This course will cover recruiting, training, and managing your sales force to obtain the growth you are seeking.

About the presenters:

Steve Lawrence starts and operates businesses for small investors. Previously he managed U.S. and Asian privately-held companies in the healthcare, electronics manufacturing, high-tech security, metals, and chemicals industries. He currently directs a healthcare financing company in New York State, and a bioskills training center in Washington, D.C.. Steve holds a B.S. in Engineering from New York University Polytechnic Institute, and a MBA from the Wharton School at the University of Pennsylvania.

Join us Wednesday, October 21, 2014, 6 -8:00 p.m. Click here to register

How to Get Massive Traffic with Paid Online Advertising - Workshop Saturday November 15

Location: SCORE Office Whitewater building 43-100 Cook St., #104. Palm Desert, CA 92211

Cost: $295

About the Event:

Do you know that by far Paid Advertising is the fastest way to grow traffic to your business? BUT the biggest problem is that it can also be the quickest way to the poor house...unless you do it right. Learn how to do it right.

This 2 day workshop will dig right into:
  • What makes an effective online ad?
  • Where should you be sending traffic?
  • Why are Facebook ads super valuable?
  • How can Twitter ads expose you to new markets?
  • The value of LinkedIn advertising
  • Why should Google adwords never be ignored?

By the end of day 1 we will have created ads for your business. On day 2 we will show you how to tweak the ads for maximum value. For this workshop you MUST bring a laptop (not a tablet or phone) and a fun attitude.

About the presenters:

Andrew McCauley, our presenter, is Co-Founder of Autopilot Your Business, and a leading authority on Social Media Management and Online Marketing. As an internet marketing trainer, this Australian has taught businesses all over the world to elevate their status in the online world, grow a fan base, and increase sales.

Join us Saturday November 15, 2014, 9am to 5pm Click here to register

Created by Thetford Web Development
Search Engine Optimization Services by GloballyLocally